Jana Sterbak: Generic Man
February 16 – April 8 1990
Generic Man was installed in The Window on Broadway as part of “Works by Jana Sterbak” and consisted of two large-scale mirror images of the back of a man’s head and neck. Any identifying features are absent from the images, and a bar-code–much like those used to mark supermarket items–appears on the nape of his neck suggesting his transformation
to a mere commodity. Generic Man has also been exhibited as an outdoor billboard.