Founded by the New Museum in 2014, NEW INC is the first museum-led cultural incubator dedicated to supporting innovation, collaboration, and entrepreneurship across art, design, and technology. It occupies eight thousand square feet of dedicated office, workshop, social, and presentation space, and each year attracts an outstanding interdisciplinary community of one hundred members who are investigating new ideas and developing sustainable practices.

NEW INC is a creative ecosystem that aims to foster cultural value, not just capital value. The program brings together boundary-pushing professionals who are inventing new forms and pursuing new models in fields as varied as music, interactive art, fashion, gaming, architecture, film, performing arts, product design, and web development, among others. Engaging in a twelve-month program that runs annually from September through August, members participate in business training sessions with seasoned experts and mentors; group critiques; peer-to-peer learning; and critical discourse about the changing nature of culture, technology, and entrepreneurship. Biannual Demo Days and the End-of-Year Showcase offer members opportunities to present their work to the public, while the annual Versions conference, co-presented by NEW INC and Kill Screen, investigates how new developments in digital media are challenging and expanding our notions of perspective, perception, identity, and reality.

NEW INC members also benefit from developing their ideas under the umbrella of the New Museum; they work in close proximity to Museum programming, affiliate IdeasCity, and NEW INC’s anchor tenants, Rhizome and the Columbia University Graduate School of Architecture, Planning and Preservation (GSAPP) Incubator.